Archive for April, 2010

Analysis: Repurposing Content

News judgement is getting an upgrade.

The chapter From Broadcast to Internet: Repurposing Content in Principles of Convergent Journalism stresses yet again the importance of being a good storyteller, especially with the use of many different forms of technology.

But this now means knowing how to tell a story along with which story to tell.

The realm of broadcast already calls for many efficient decisions. With a new web-based platform, many more decisions need to be made.

Authors, Jeffrey S. Wilkinson, August E. Grant and Douglas J. Fisher define “repurposing” as the transformation each story takes for different mediums. The foundation of the story stays the same–same reporting, same rules.

Repurposing for the web, however, translates to interactivity for the news seeker.

The 2007 Murrow-Award winning  broadcast sites listed in this chapter as examples, demonstrate that interactivity can be as simple as taking a viewer poll. A large market radio station, KCBS-AM in San Francisco includes such a poll on their home page.

CNN takes things a little further by promoting citizen journalism and having their reporters blog about various issues. In this case, typical mundane stories are more appealing by providing options for a reader to participate, see what others are saying and take in supplemental information.

The reading also foreshadows in my opinion, a rather confusing future for radio news identities. With video images so readily available, why would one reduce access to audio only? Without getting into specifics, the authors state that there is a niche for that too.

After reading this chapter, the stress level for the aspiring journalist only increases, because it is obvious that  IT and software skills are a must.

There is no consistent universal language for video software just yet, but the authors claim that Flash is becoming that language with time.

So who’s teaching Flash???

Response to Princples of Convergent Journalism Reading

The Basics of Broadcasting chapter in Principles of Convergent Journalism makes it simply clear: it was only a matter of time before news producing mediums would merge.

With both the advantages and disadvantages of print and broadcast styles, something always lacks. In broadcast, stories are usually superficial and brief, but also can entail captivating or interesting images, (which people tend to respond to more). In contrast, print offers more depth, but lacks the immediacy and connection that broadcast usually offers.  Therefore, with the advent of web journalism, little room is left for longing.

Now news seekers have a choice. In one story they can watch or read, link to a related topic or another source, see what else is out there on the subject and have a complete experience in one sitting. These options are made available by the web, which ultimately translates to the dominance of converged news rooms.

 It is interesting to see all the different roles in a TV newsroom and a print news room.  With a converged newsroom, it is obvious that one person is taking on most of those roles—the most important being the producer.

 The concept known as “digital storytelling” is still a newbie. However after reading this chapter, it is clear what digital storytelling really means.  As the producer in a converged newsroom, one has to be creative as an editor, a producer, a photographer—everything as a storyteller. How a story is told is a key factor in current industry trends.  The more features and elements there are in a single story, the more likely it is to ultimately be successful.

 So while digital storytelling requires more tech savvy people, the chapter also emphasizes the importance of the same core journalistic values that are held high in all media.  I think the most important point this chapter makes, is because of blog mania and hyperlinks, projection of the core principles will be even more important for aspiring journalists.

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